Learn to see why visitors buy, where they drop out and what you can improve next.
Build practical skills in webshop optimisation, conversion, email, analytics and customer behaviour. Work on your own shop or a realistic case, then use data to judge whether your changes actually work.
Does this sound familiar?
What changes
What you learn
Each part of the course connects to the same question: what helps a visitor move forward, and how can you tell whether your solution works?
Improve information, hierarchy, persuasion and the questions a product page needs to answer.
Help visitors find the right products without unnecessary searching or confusion.
Identify friction in the customer journey and improve landing, basket and checkout decisions.
Work with email flows and communication that support the relationship after the first visit.
Learn which signals matter, how to read them and what question to investigate next.
Use research, SEO tools and AI workflows to support analysis, content and optimisation.
Who the course is for
You do not need to arrive as an e-commerce specialist. The important thing is that you want to understand how online sales work and are willing to use data to improve your decisions.
Student experiences
The E-commerce Marketer course builds on the same small-group, practical teaching approach used across Art and the City’s marketing, digital and design programmes.
“The guidance was clear, there was plenty of room for questions, and I could apply what I learned directly to my own plans.”
Art and the City student Online Marketing
“The classes are hands-on and the groups stay small.”
Lysette Rindertsma UI/UX course
“The course was super practical, with a perfect balance between intensity and clarity. Great support and real-world relevance.”
Federico Beghi Art and the City course
These reviews are from related Art and the City courses and reflect the teaching style, practical focus and personal guidance across the school.
Examination and diploma
At the end of the course, you will take a comprehensive examination and present your portfolio. Pass the assessment and you will receive a diploma. If you prefer not to sit the exam, you will receive a certificate of participation instead.
Your final presentation centres on a webshop you have carefully evaluated, the improvements you recommend and the results you measured. It gives you a substantial case to add to your professional portfolio.
Included in the course
You can combine the course with Art Club, portfolio feedback and other Art and the City modules.
Choose your route
Live online classes, practical assignments and personal feedback
VAT-exempt · instalments available
Not sure about the level, schedule or funding options?
approximately 20 minutes
Your employer or UWV may be able to cover the course fee
we provide the supporting information
Explore your optionsFrequently asked questions
There is one two-hour evening class, plus three to five hours for independent study and assignments. Because classes take place in the evening, the six-month course is designed to fit alongside work.
No. If you have one, you can use it for your assignments and observe the results directly. If you do not, we will provide a realistic case study with genuine data, so you can participate fully.
Yes. You earn a diploma by completing the comprehensive examination and portfolio presentation. If you decide not to take the exam, you will receive a certificate of participation.
You will use tools including Google Analytics and Looker Studio, SEO software, a webshop platform of your choice and AI workflows for writing and analysis.
Yes. Every class is taught live via Zoom. The course is also available in English.
This course is included in our UWV training provision. Your employment adviser or occupational expert will decide whether funding applies in your situation. We provide the programme, study load, start dates and evidence of employment prospects, helping you submit a complete application. You can learn more at Funding through UWV.
Whether you want to improve your own online store or prepare for a new career in e-commerce, you do not need to have every detail worked out before you begin. Enrol directly, or start with a no-obligation advisory call to discuss what would suit you.
Examination and portfolio
The course concludes with an assessment and a presentation of your portfolio. Pass the assessment and you receive an Art and the City diploma. Without the examination, you receive a certificate of participation.
Your final case centres on a webshop you have analysed, the changes you recommend and the results you can measure. It becomes substantial work you can add to your professional portfolio.
Included in the course
Price, exam and diploma
Course fee
VAT free · payment by instalments available
Examination and diploma
Separate from the course fee
Choose your next step
Choose the route that fits where you are now. You can enrol directly, discuss your situation first or ask what information is available for an employer or UWV application.
Complete course
+ €255 examination and diploma
Personal advice
Useful if you are unsure whether the course fits your background or professional direction.
Funding
Funding depends on your individual situation. Art and the City can provide supporting course information.
Frequently asked questions
Allow two live class hours plus approximately three to five hours for independent study and assignments. The workload is designed to give you time to apply what you learn to your own webshop or case.
No. If you already have one, you can use it throughout the course. If you do not, you work with a realistic case and data so you can practise the same analytical process.
No specialist marketing or Adobe knowledge is required. You should be comfortable learning independently, working with numbers and turning analysis into conclusions.
The course works with tools including Google Analytics, Looker Studio, SEO software, a webshop platform and AI workflows for writing and analysis.
Yes, after successfully completing the examination and portfolio presentation. If you do not take the examination, you receive a certificate of participation.
Yes. The course is available in English as well as Dutch.
The programme is included in the Art and the City UWV training provision. Your UWV adviser determines whether funding applies in your individual situation. Art and the City can provide the programme, study load, costs and supporting course information for the application.
E-commerce Marketer
Learn to analyse your webshop, improve the customer journey and make decisions you can support with data. Build a professional case and develop skills you can use in your own business or a new digital role.