Develop practical expertise in SEO, content and data analysis — three skills employers actively look for.
Over four months, you will learn how to approach online marketing with purpose. You will move from keyword research and content planning to analytics and conversion, while using AI workflows to work more effectively. The Wednesday-evening Design Boost helps you give campaigns a professional visual finish as well as stronger results.
A social post here, a newsletter there, then another small website update — online marketing can quickly feel like a collection of disconnected tasks. This course gives you a clear framework. You will learn to make informed choices, build coherent campaigns and recognise what is working. Step by step, marketing becomes more manageable, measurable and closely connected to the outcome you want.
Does this sound familiar?
If that feels familiar, this course will help you find a clear and workable direction.
Two questions before you begin
No. From the first class, you will apply campaigns, content and strategy to your own project, organisation or career plans.
You do not need specialist knowledge of marketing or Adobe. We do ask for higher professional working and thinking ability, or demonstrable experience in marketing or communications. The pace is purposeful, and you will work independently on assignments, with guidance available throughout.
Course programme
Career opportunities
The highlighted roles appear on the UWV list of occupations with strong employment prospects for 2026–2027. UWV notes particular demand for people who combine marketing experience with knowledge of SEO, content creation or data analysis — the three areas at the heart of this course.
Who the course is for
The group is intentionally small and varied. You will learn from the course itself, while the different projects and perspectives of your fellow participants add another valuable layer.
Student experiences
Classes are practical, personal and connected to your own project. You will work on strategy, content, visibility and audience choices, turning marketing from a cloud of terminology into a clear sequence of manageable steps.
"Taking a course online was new to me, but it suited me extremely well. I found the guidance very valuable, especially the way Francisca considered my situation and ideas with me."
Arline Online Marketing
"I wanted to understand how to develop a design strategy. This course gave me a different perspective on my own work."
Loraine Strategy and creative programme
"The guidance was clear, there was plenty of room for questions, and I could apply what I learned directly to my own plans."
Art and the City student Online Marketing
Examination and diploma
The programme concludes with a comprehensive examination and a presentation of your portfolio. Pass the assessment and you will receive a diploma. If you choose not to take the exam, you will receive a certificate of participation instead.
Throughout the course, you will develop two to three marketing cases. These form the basis of your final presentation and give you substantial work to include in your professional portfolio.
Also included
You can combine the course with Art Club, portfolio feedback and other Art and the City modules.
Choose your route
Live online classes, practical assignments and personal feedback
VAT-exempt · instalments available
Unsure about the level, schedule or funding options?
approximately 20 minutes
Your employer or UWV may be able to cover the course fee
we provide the supporting information
Explore your optionsFrequently asked questions
There are two evening classes of two hours each, plus approximately three to five hours for independent study and assignments. The evening schedule is designed to make combining the course with work more manageable.
Yes. You earn a diploma by completing the comprehensive examination and portfolio presentation. If you decide not to sit the exam, you will receive a certificate of participation.
No specialist knowledge is required. We begin with the foundations, while the Design Boost introduces essential visual principles and efficient Adobe workflows. We do ask for higher professional working and thinking ability, or demonstrable professional experience in marketing or communications.
You will use tools including Google Analytics and Looker Studio, SEO software and AI workflows. For the Design Boost, you will also work with Adobe Photoshop, Illustrator and InDesign.
Yes. Every class is taught live via Zoom, making the programme easier to fit around an existing job.
This course is included in our UWV training provision. Your employment adviser or occupational expert will decide whether funding applies in your situation. We provide the programme, study load, start dates and evidence of employment prospects, helping you submit a complete application. You can learn more at Funding through UWV.
Whether you want to progress in your career or reach more of the right customers as a business owner, you do not need to have every step mapped out already. Enrol directly, or begin with a no-obligation advisory call to discuss what would suit you.