Turn SEO, content, analytics, conversion and AI into one marketing approach you can actually use.
Over four months, you learn how to move from scattered marketing activity to informed decisions. You research your audience, create useful content, work with data, improve landing pages and use AI to support your workflow. The Design Boost adds the visual foundations that help campaigns look as professional as the thinking behind them.
Does this sound familiar?
The goal is not to do more marketing. It is to make better choices with more confidence.
What changes
Course programme
You do not learn isolated marketing tricks. You learn how strategy, content, data, conversion, design and AI work together in a professional process.
Where these skills can take you
The combination of strategy, content, SEO, analytics, conversion and visual communication can support a range of marketing and communications roles.
Who the course is for
You want more control over your online communication and a clearer understanding of what produces a useful result. Small groups make it possible to connect the assignments to your own work, business or career direction.
Student experiences
The course is practical and connected to your own goals. You work on strategy, content, visibility and audience choices, with room to ask questions and improve your work through feedback.
"Taking a course online was new to me, but it suited me extremely well. I found the guidance very valuable, especially the way Francisca considered my situation and ideas with me."
Arline Online Marketing
"I wanted to understand how to develop a design strategy. This course gave me a different perspective on my own work."
Loraine Strategy and creative programme
"The guidance was clear, there was plenty of room for questions, and I could apply what I learned directly to my own plans."
Art and the City student Online Marketing
Course programme
Career opportunities
The highlighted roles appear on the UWV list of occupations with strong employment prospects for 2026–2027. UWV notes particular demand for people who combine marketing experience with knowledge of SEO, content creation or data analysis — the three areas at the heart of this course.
Who the course is for
The group is intentionally small and varied. You will learn from the course itself, while the different projects and perspectives of your fellow participants add another valuable layer.
Student experiences
Classes are practical, personal and connected to your own project. You will work on strategy, content, visibility and audience choices, turning marketing from a cloud of terminology into a clear sequence of manageable steps.
"Taking a course online was new to me, but it suited me extremely well. I found the guidance very valuable, especially the way Francisca considered my situation and ideas with me."
Arline Online Marketing
"I wanted to understand how to develop a design strategy. This course gave me a different perspective on my own work."
Loraine Strategy and creative programme
"The guidance was clear, there was plenty of room for questions, and I could apply what I learned directly to my own plans."
Art and the City student Online Marketing
Examination and diploma
The programme concludes with a comprehensive assessment and a presentation of your portfolio. Pass the assessment and you receive a diploma. If you choose not to take the examination, you receive a certificate of participation instead.
Throughout the course you develop two to three marketing cases. They form the basis of your final presentation and give you substantial work for your professional portfolio.
What is included
Choose your next step
Choose the route that fits where you are now. You can enrol directly, talk through your goals first, or discuss possible funding through your employer or UWV.
Live online teaching, practical assignments, feedback and portfolio development.
VAT-exempt · instalments available
Not sure whether the level, format or learning goals are the right fit for you?
A personal conversation about your situation
Your employer or UWV may be able to contribute to the cost of professional training.
Approval depends on your individual situation
Frequently asked questions
Allow approximately four live class hours plus three to five hours for independent study and assignments. The combination of guided teaching and independent work gives you time to apply what you learn to your own projects.
Yes. You earn a diploma after successfully completing the assessment and portfolio presentation. If you decide not to take the examination, you receive a certificate of participation.
No specialist knowledge is required. The course builds from the foundations, while the Design Boost introduces relevant visual principles and efficient Adobe workflows. You should be comfortable working independently and applying new material to practical assignments.
You work with tools including Google Analytics, Looker Studio, SEO software and AI workflows. The Design Boost also introduces Photoshop, Illustrator and InDesign for visual marketing work.
Yes. The course is taught live online via Zoom. You can ask questions, receive feedback and work with the group in real time.
Yes. Payment by instalments is available. You can discuss the options with Art and the City before enrolling.
The course is included in the Art and the City UWV training provision. Your employment adviser or occupational expert decides whether funding is available in your individual situation. Art and the City can provide the programme, study load, quotation and supporting course information for your application.
Online Marketing Course
Learn how to connect SEO, content, analytics, conversion, design and AI in one practical workflow. Build work for your portfolio and develop a clearer professional direction at the same time.