Understand how webshops convert — and what stops visitors from becoming customers.
Over six months, you will learn how to make an online store perform more effectively. You will work on product pages, category structures, conversion optimisation, email flows and analytics. Whether you bring your own webshop or use a realistic case study, each change is followed by measurement, so you can see what works and explain why.
A polished webshop does not automatically make a successful one. The real obstacles are often easy to overlook: a product page that answers the wrong question, an unnecessary checkout step or a category customers cannot find. You will learn how to identify these issues, improve them and measure the result — using evidence you understand, rather than relying on guesswork.
Does this sound familiar?
If so, this course will help you turn those uncertainties into practical next steps.
Two common questions
No. If you already run one, you can use it throughout the course. If you do not, you will receive a practical case with real data, giving you everything you need to learn and practise.
You do not need a background in marketing or Adobe. We ask for mbo-4 or higher professional and academic ability, along with a willingness to work with numbers. You will be guided through reading analyses and turning them into sound conclusions.
Examination and diploma
At the end of the course, you will take a comprehensive examination and present your portfolio. Pass the assessment and you will receive a diploma. If you prefer not to sit the exam, you will receive a certificate of participation instead.
Your final presentation centres on a webshop you have carefully evaluated, the improvements you recommend and the results you measured. It gives you a substantial case to add to your professional portfolio.
Included in the course
You can combine the course with Art Club, portfolio feedback and other Art and the City modules.
Choose your route
Live online classes, practical assignments and personal feedback
VAT-exempt · instalments available
Not sure about the level, schedule or funding options?
approximately 20 minutes
Your employer or UWV may be able to cover the course fee
we provide the supporting information
Explore your optionsFrequently asked questions
There is one two-hour evening class, plus three to five hours for independent study and assignments. Because classes take place in the evening, the six-month course is designed to fit alongside work.
No. If you have one, you can use it for your assignments and observe the results directly. If you do not, we will provide a realistic case study with genuine data, so you can participate fully.
Yes. You earn a diploma by completing the comprehensive examination and portfolio presentation. If you decide not to take the exam, you will receive a certificate of participation.
You will use tools including Google Analytics and Looker Studio, SEO software, a webshop platform of your choice and AI workflows for writing and analysis.
Yes. Every class is taught live via Zoom. The course is also available in English.
This course is included in our UWV training provision. Your employment adviser or occupational expert will decide whether funding applies in your situation. We provide the programme, study load, start dates and evidence of employment prospects, helping you submit a complete application. You can learn more at Funding through UWV.
Whether you want to improve your own online store or prepare for a new career in e-commerce, you do not need to have every detail worked out before you begin. Enrol directly, or start with a no-obligation advisory call to discuss what would suit you.